Having been in academia for so long, now I’m in the ‘real world’ (i.e. business) I still get shivers of confusion and raw recognition when I see material from the hidden world of B2B. It feels like peering into the abyss (though I won’t deny that academia too has its own - very deep - abyss, into which I almost tumbled).
This afternoon I got a flash of vertigo as I attempted to track down an interesting-sounding conference on ‘Cross
Media Production For Publishers’, and found instead the marvellous ‘Active and Intelligent Pack News’. Sadly, it’s not a round-up on clever wolves, it’s about packaging.
Hard to disagree with that, even were it to make sense.