10.28.03
Biting on history
I’m welcomed back to this green unpleasant land by someone trying to shove a packet of something into my hand at the train station.
I often wonder at the way the long and complex internal history of these isles is reduced to a simple procession of monarchs in our national stories, so I was surprised that this new product had been named to reflect one of the longest, bloodiest and still most emotive struggles for power in British history.
Jacob’s biscuits have sensitively decided to name their new snack biscuits Jacobites. If ever there was, this must be one of those instances where a name was suggested as an internal joke, the MD loved it, and nobody had the guts to explain to them exactly why it would make the company look like fools.
Remember the ‘45, eh?